Email Marketing And Strategy
I write and edit email content for companies of all sizes and audiences of all types. I'm adept at testing multiple designs and formats to achieve an optimal result, with above-average open rates and click-through rates to show for it. Below is a sampling of some of my most recent email work; click on the images to see more.
Chairish
2020 - 2023
Wrote all of Chairish's email content, including marketing communications, sales messaging, and transactional emails. Worked with creative team on design and used analytics to craft and test subject line performance.
Dering Hall
2015-2020
Redesigned the daily Dering Hall email and increased the amount of content included in each email sixfold with no increase in staff. Traffic increased 50% and over 70% of all site traffic came from editorial content.
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Architectural Digest / Condé Nast
2013-2015
Wrote and edited the brand's email newsletter and increased sends from weekly to daily without an increase in unsubscribes. Site traffic from the newsletter increased over 600%. Redesigned and optimized format each year.
Jetsetter & Jetsetter UK
2009-2012
Wrote and edited Jetsetter’s daily and weekly ecommerce emails (the primary source of site traffic) for a subscriber base of over 6 million. Coordinated company-wide production and promotion and worked on dozens of weekly email tests.
About.com
2005-2009
Wrote and edited About.com’s weekly flagship newsletter “About This Week” as well as the internal company-wide employee engagement newsletter for over two years.
