Resume
Experience
West Elm
Director of Content
2023-2024
Brooklyn, NY
• Wrote and edited all email and SMS marketing content sent to West Elm and West Elm Kids’ 4 million subscribers, totaling over 25 unique sends per week.
• Conceptualized content themes and seasonal packaging for the brand’s 2024 product launches, which were used on site, on social media, and in email sends.
• Created all site copy as well as paid advertising messaging around timely ecommerce initiatives.
• Directed content for in-store signage and packaging according to seasonal merchandising themes and sales needs.
Chairish
Executive Editor
2020-Present
New York, NY
• Direct all editorial production, with a particular focus on SEO-optimized content; tripled the number of monthly published features from 15 to 45 with no additional expenses or resources.
• Drive a corresponding growth in traffic, email subscribers, and social followers by directing all content efforts, including on-site blog, email marketing, print publications, SEO content, and social media.
• Lead a team of freelancers to produce content for a shoppable quarterly print magazine with a subscription of over 400,000 readers.
• Wrote Chairish’s annual Home Furnishings Resale Report, an in-depth white paper that examines the state of sustainability in the home space and the economic impacts of the circular economy.
• Launched a syndication program for Chairish with Forbes and Hearst, resulting in increased traffic and search performance.
• Managed Chairish’s social media team of 3 as well as 2 SEO writers.
Dering Hall
(acquired by Chairish)
Executive Editor
2015-2020
New York, NY
• Directed the company's content strategy, including editorial calendar, email marketing, and cross-functional initiatives with sales, product, and engineering.
• Doubled content production in under a year with no increase in staff, resulting in a traffic increase of over 50%.
• Created and executed a custom content / sponsored content program to be used as a new sales tool and revenue stream.
• Analyzed email metrics and initiated a redesign that increased open and click-through rates by nearly 10% and 20% respectively.
• Managed all editorial staff, including 3 editors, a social media manager, and a graphic designer.
• Conceptualized and organized speaking opportunities at industry events, representing Dering Hall around the US and in the UK.
Condé Nast
Site Director, Architectural Digest
2013-2015
New York, NY
• Directed editorial production for archdigest.com and managed a full-time staff of 10, including editors, producers, a social media editor, and a photo editor; reported to editor-in-chief and publisher with both editorial and fiscal responsibilities.
• Increased content production by 300% (with no increase in staffing or expenses) in my first year; page views increased 225% and unique visitors increased 180% year over year.
• Wrote Architectural Digest's email newsletter and transitioned from weekly to daily sends, resulting in a 450% increase in email traffic without an increase in unsubscribes.
• Launched several new products for archdigest.com, including a redesigned slideshow tool and a redesigned newsletter, leading to a 175% increase in ad viewability as a result of improved templates.
• Managed editorial calendar and content ideation sessions; assigned all stories and directed custom content program.
#Waywire
Editor-In-Chief
2012-2013
New York, NY
• Devised and implemented the company's contact strategy, including user notifications, a welcome email series and MailChimp newsletters 3 times per week that consistently outperformed industry averages.
• Strategized for growth including the curation of 12 new video channels as potential new editorial products and sources of revenue.
• Established and maintained editorial calendar that directed all site video and email content.
Jetsetter,
A Gilt Groupe Company
Content Director, UK Editorial Director
2009-2012
New York, NY
London, UK
• Part of the founding team of Jetsetter; developed editorial voice and guidelines across the site and created database of freelance writers for 3 months prior to public launch.
• Recruited and hired editorial teams in both New York and London; developed guidelines for Jetsetter's launch in the US and UK.
• Wrote and edited Jetsetter’s daily and weekly emails (subscriber base of over 6 million), the primary source of site traffic.
• Oversaw the editorial production of over 30 pieces of ecommerce content per week; directly edited 7-9 of these.
• Quoted in several UK publications about travel trends and destinations, reaching an audience of nearly 1 million readers.
• Led editorial development of a special marketing event for luxury hotels with Condé Nast Traveler; included on-site features, social media promotion and advertising on Condé Nast properties including GQ, Traveler and Vogue.
About.com,
A New York Times Company
Executive Producer; Senior Editor; Editor
2005-2009
New York, NY
• Developed About.com's custom content program with Sales and Product teams. Launched dozens of branded content packages for clients, including MGM, Marriott, Target, Walmart, P&G, Bank of America and more. Developed pitches, interfaced directly with agencies, and managed content direction, performance and the integration of new media (video, podcasts, UGC).
• Managed the Ecommerce Editor and improved ecommerce affiliate marketing and revenue via optimized reviews, strategic partnerships and incentive programs.
• Editor of the travel and local content channels for over 2 years; travel channel traffic doubled from 25 million to 50 million page views in that time. Managed 90-100 freelancers at a time, hiring 25 new writers.
• Directed all editorial aspects of About.com’s email redesign project; improved open rates, CTRs, and affiliate revenue.
• Managed the About.com homepage (200K PVs per day); directed a team of editors charged with promoting timely content.
• Wrote About.com’s weekly flagship newsletter “About This Week” (150,000 subscribers) and internal company newsletter.
• Managed 3 full-time editors and a part-time producer.
PlanetOut Inc
Associate Producer, Assistant Editor
2002-2005
New York, NY
• Managed PlanetOut's online travel booking engine, a prime revenue-producing unit. Researched, wrote, and promoted 40 weekly stories over a 10-month period. Developed 24 banner campaigns and 13 e-mail blasts for 4 million users.
• Forged relationships with local editorial partners around the US, sponsoring events and bringing new content online; traffic to local content areas increased by 250% in less than 6 months.
• Increased Google AdSense click-through rate by over 10% by optimizing relevant content for the audience.
Random House
Assistant to the Creative Director
2000-2002
New York, NY
• Copy-edited, fact-checked and helped edit 8 photographic non-fiction books in Fodor's "Escape" series; researched story ideas and potential contributors; scheduled production and coordinated between teams.
• Evaluated potential writers, reviewed submissions and negotiated fees; guided writers on the editorial process.
• Created launch notes for 15 potential books and researched industry statistics; ran comparisons with competitors' titles.
Education
Georgetown University
Bachelor of Arts, English
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Recipient of one of 30 merit-based scholarships at Georgetown
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Spent one semester directly matriculated at the University of Sydney
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Minor in French
Professional Skillset
E-commerce SEO
Organic Search
Digital Video
Branded Content
E-Commerce
Proposal Writing
Web Content Creation
SEO
Adobe Photoshop
Copywriting
Paid Advertising
Editing
On-Page Optimization
Business Development
Digital Publishing
Email Marketing
Social Media
Branded Content
Product Development
Social Media Marketing
Word Press
CMS
Copyediting
Team Management